CLIENT

PROJECT

AGENCY

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BOTTEGA VENETA x FERRARI (*)HH.LAB

HH03 — ARCHIVE STUDIES

HIKARIHASHI.LAB

CREATIVE DIRECTION
AI SYSTEM DESIGN
BRAND STRATEGY

[ + INFO ]

A conceptual AI-driven world built around the intersection of Italian luxury, automotive heritage and cinematic fashion storytelling through the visual languages of Bottega Veneta and Ferrari. The project explored how generative systems and AI workflows can be used to create immersive brand universes, scalable campaign narratives and high-end editorial outputs while maintaining a strong sense of atmosphere, craftsmanship and cultural identity. Inspired by archive culture, engineered minimalism and timeless design, the study demonstrates how AI can evolve beyond image generation into a tool for building coherent visual systems and emotionally driven brand worlds at scale.

CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY GRAHAMTHUNDER — 2026