CLIENT

PROJECT

AGENCY

#

NIKE

"BEAT THE WINTER W/ VAPORMAX"

MOX LONDON

CREATIVE DIRECTION
ART DIRECTION
CONCEPTING

[ + INFO ]

A series of three cinematic films created for Nike while at Mox London, each one inspired by a specific utility and technical feature of the shoe: Reflectivity, Water Repellency and Wet Traction Rubber. Drawing from the atmosphere, movement and visual language of London’s streets at night, the films transformed performance-driven product features into raw, emotionally charged narratives influenced by contemporary youth culture, fashion editorials and music videos. Each chapter developed its own distinct mood and environment while remaining connected through a bold art direction approach focused on texture, motion, light and immersive worldbuilding.

CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY GRAHAMTHUNDER — 2026