CLIENT

PROJECT

AGENCY

#

SYSTMS

POWERING ICONIC BRANDS

HIKARIHASHI

CREATIVE DIRECTION
AI CREATIVE
PRODUCT DESIGN
BRANDING

[ + INFO ]

Developing generative workflows, visual systems and AI-driven creative pipelines for brands across fashion, entertainment and technology. The work focused on combining cinematic storytelling, worldbuilding and emerging tools to create scalable content, immersive brand experiences and next-generation digital campaigns. Alongside client work, the role also involved shaping the creative direction, visual identity and launch language of the studio itself — building the aesthetic systems, AI-driven concepts and art direction that defined SYSTMS’ presence and positioning within the emerging AI creative landscape.

CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY GRAHAMTHUNDER — 2026