CLIENT

PROJECT

AGENCY

#

MCLAREN

ARTURA — "THE FULL FORCE"

.MONKS

CREATIVE DIRECTION
PRODUCT DESIGN
ART DIRECTION
BRAND STRATEGY

[ + INFO ]

A digital experience created for the launch of the McLaren Artura — the brand’s first high-performance hybrid supercar. The project marked one of McLaren’s biggest digital transformations and most successful launches to date, translating the brand’s engineering precision and performance DNA into an immersive platform through cinematic storytelling, interactive experiences and a refined visual system inspired by speed, technology and motion.

CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY GRAHAMTHUNDER — 2026