CLIENT
PROJECT
AGENCY
#
NYFW X TRESEMMÉ
NEW YORK FASHION WEEK
EDELMAN + SPRING STUDIOS
ART DIRECTION
CREATIVE DIRECTION
DESIGN DIRECTION
![[T-2] Case Study-3](https://hikarihashi.com/wp-content/uploads/2026/06/T-2-Case-Study-3.png "[T-2] Case Study-3")
![[T-2] Case Study](https://hikarihashi.com/wp-content/uploads/2026/06/T-2-Case-Study-5.png "[T-2] Case Study")
![[T-2] Case Study-2](https://hikarihashi.com/wp-content/uploads/2026/06/T-2-Case-Study-2-1.png "[T-2] Case Study-2")
![[T-2] Case Study-1](https://hikarihashi.com/wp-content/uploads/2026/06/T-2-Case-Study-1-1.png "[T-2] Case Study-1")
![[T-2] Case Study](https://hikarihashi.com/wp-content/uploads/2026/06/T-2-Case-Study-4.png "[T-2] Case Study")
[ + INFO ]
Creative direction for TRESemmé’s presence at New York Fashion Week, developing a multi-platform campaign spanning fashion, beauty, live experiences and emerging technologies. Working alongside designers including Vivienne Westwood, BCBG, Carolina Herrera and Hervé Léger, the project connected runway culture with a new generation of digital audiences through content, activations and immersive brand experiences.
Beyond the shows themselves, the work extended across a series of pop-up experiences at Spring Studios, transforming TRESemmé into a destination for talent, creators and fashion enthusiasts throughout the week. A defining moment of the project was the creation of the world’s first 360° digital runway experience, helping reimagine how fashion shows could be experienced beyond the physical catwalk and opening new possibilities for storytelling at the intersection of fashion and technology.
CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY RAÚL CEREZO DE LA PUENTE — 2026®