CLIENT

PROJECT

AGENCY

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ADIDAS (*)HH.LAB

HH03 — ADIOS EVO PRO 2

HIKARIHASHI.LAB

CREATIVE DIRECTION
AI SYSTEM DESIGN
BRAND STRATEGY

[ + INFO ]

A conceptual AI-driven campaign exploring the future of performance storytelling through the Adidas Adizero Adios Evo Pro 3. The project focused on building cinematic visual systems and generative workflows capable of translating speed, lightness and innovation into scalable high-end campaign imagery and motion. Inspired by biomechanics, laboratory environments and engineered performance, the study explored how AI can be used to create immersive brand worlds and emotionally charged narratives that extend beyond traditional product marketing into a new form of adaptive visual storytelling.

CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY GRAHAMTHUNDER — 2026