CLIENT

PROJECT

AGENCY

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TACTICAL

THE REBORN OF TACTICAL

HIKARIHASHI

CREATIVE DIRECTION
PRODUCT DESIGN
BRANDING
SOCIAL

[ + INFO ]

Complete brand transformation and digital redesign for Tactical, a global creative and innovation agency born from social and inspired by culture. The project redefined the agency’s visual identity, digital experience and creative language, building a more distinctive and scalable brand system across every touchpoint. From strategy and branding to UX/UI and website design, the work focused on creating a platform capable of reflecting the speed, ambition and cultural relevance of the agency’s evolving vision. 

CURATED DIRECTOR'S CUT OF A LIFE'S WORK (*ALL RIGHTS RESERVED)
BY RAÚL CEREZO DE LA PUENTE — 2026®